Nowadays, cash payments are becoming less and less relevant and have generally become largely unattractive, so it is all the more important that you offer your customers card payment options.
Do you know this situation? You are at the bakery and want to quickly buy a snack. At the checkout, you see the sign “Cash only”. It's a shame that your wallet is empty except for your debit and credit cards.
Unfortunately, this example is not outdated, but still relevant. Many shops do not accommodate their customers when it comes to offering card payments. The result: they lose customers and miss out on sales.
In this article, we will show you why it is not only worthwhile for shops to offer card payments, but also how it can now secure their existence. You will learn about the advantages for you and how Paymash can support you as a strong and cost-effective partner for card payments.
Improve customer satisfaction with card payments
According to a recent survey by the Swiss Payment Monitor in August 2024, a third of all respondents now use a debit card to pay in a store. Mobile devices are used by around 20 percent, while credit and prepaid credit cards account for around 19 percent. Cash payments account for just under 30 percent.
Taken as a whole, almost 70 percent of all respondents prefer to use cashless payment methods. This is reason enough for shops to offer their customers card payments.
Precisely because card payments and mobile payment methods are so widespread, many customers automatically assume that the shop they enter also offers card payments.
It is particularly annoying for customers when they only find out at the checkout that cash payments are the only ones accepted or that card payments are only possible for purchases over a certain amount. They then leave their purchases behind, and there is a good chance that these customers will never set foot in the store again. The store has not only lost a single sale, but also many future sales.
Businesses that do not accept card payments or set a minimum amount for them are not very customer-oriented. These days, customers expect at least one alternative to cash payments and would also like to be able to pay even the smallest amounts by card.
Accept card payments – advantages for your business
Customer-friendliness
Offering your customers cashless payment options increases customer satisfaction and makes it more likely that they will return. It also helps you avoid frustrating your customers and presents your business as modern and forward-thinking.
Flexibility & service
The more digital and mobile payment solutions you offer your customers, the more customer-friendly you appear. Your customers can then choose their preferred payment method from a wide range of options. From the customer's point of view, you offer an excellent service.
More sales
Another advantage for your company is that offering card-based and mobile payment options increases your sales. Even if your customers have cash on them, they usually don't carry large amounts. However, if you offer card payment, you avoid missing out on a sale because of not enough cash in the wallet. You also increase the likelihood of impulse purchases.
More efficiency at the checkout
If you accept card payments, you also speed up the payment process at the checkout. You or your employees no longer have to count cash and search for change. Your customers spend less time in the queue. This reduces the risk of them changing their mind about the purchase and leaving your shop without the goods.
No cash, no stress
Last but not least, you also have less stress when handling cash. The more customers pay by card, the less cash you have to count, store securely and take to the bank. You also minimize shortages and relieve your employees of all the stress they experience when the cash register is not balanced at the end of the day.
Connecting the cash register and card terminal – no problem with Paymash
If you want to offer your customers added convenience in the future and let them pay cashless at your store, Paymash may have the ideal solution for you.
Paymash combines a cash register and card terminal in one innovative system. You can easily turn your smartphone or tablet into a cash register using the app. You simply connect this POS system to a card terminal where your customers can pay by card or via their smartphone.
Paymash offers you a practical all-in-one solution that offers both you and your customers a high degree of flexibility. Paymash supports all common payment solutions for credit cards, debit cards, Google Pay and Apple Pay.
Want to try innovative payment methods? Test Paymash here for 14 days for free.
Various card terminals and payment methods with Paymash – an overview
Card terminals
With a card terminal, you enable your customers to pay by debit or credit card. Paymash card terminals are characterized by their long battery life and handiness – particularly practical if you often have to use the card terminal at different locations, e.g. in the catering industry.
Some card terminals also have an integrated receipt printer in addition to the card reader. This allows you to print the receipt directly at the point of use, avoiding the need to go back and forth between the customer and the checkout to get the receipt.
Fully equipped POS systems
If you need a fully equipped point of sale system for your company, that's not a problem either. Paymash is a provider of professional POS systems, so you can also order a modern cash register including a cash drawer and receipt printer if you wish.
Such systems are ideal for a business where the checkout is in a fixed location and a large number of payments are processed every day, such as in retail, at a kiosk, fast food restaurant, or takeaway.
Many payment methods
- Paymash supports all modern payment methods, so you are guaranteed to be able to offer your customers their preferred payment method:
- Credit, debit and giro cards
- Mobile payment with Apple Pay and Google Pay
- NFC-based payments (e.g. for contactless payment with credit and debit cards as well as with smartphones or smartwatches)
Conclusion: card payments sustainably improve customer satisfaction
In Switzerland, around 70 percent of all customers now use mobile or card-based payment methods in stores. As a result, expectations of retailers are high, because when customers enter a store, they assume that they will be able to pay by card. And not only that, they also expect shops to accept card payments, even for small amounts.
It is therefore very important for retailers to accommodate their customers and not to present them with an obstacle when paying, but to offer them their preferred payment method at all times. If they don't, chances are good that customers will shop with the competition in the future.
With Paymash, you can remove all obstacles for you and your customers. You get a flexible all-in-one solution that supports all common card-based and mobile payment methods. You can conveniently accept card or contactless payments from your customers at a card terminal. You can turn your smartphone or tablet into a cash register with an app and see all processes clearly.
If you need additional hardware in the form of a fully equipped POS system, you will also find it at Paymash. You can choose from a variety of systems and put together a completely individual POS solution that suits you and your business 100%.
Try Paymash for 14 days now – free and without obligation, of course.
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