How the hairdressing salon “Schnittmenge” optimizes its daily business, provides better customer care and successfully uses digitization with Paymash.
In the rapidly developing world of beauty, it is important not only to stay up to date with the latest hairstyles and styling techniques, but also to adopt modern management methods. Ulrike Hinze, owner of the hairdressing business “Schnittmenge”, impressively demonstrates how the integration of the Paymash POS system helps her to manage her salon even more successfully and to focus entirely on the most important thing: her customers.
Individual care as a recipe for success
“My vision is to offer my customers a truly feel-good experience,” explains Ulrike Hinze. In her salon ‘Schnittmenge’, she focuses on a personal atmosphere in which customers can sit back and relax. The generous time frame that she dedicates to each customer is particularly appreciated. “This way, we can also try something new, be it different color techniques or unusual styles,” says the experimental master hairdresser.
Digital support in the daily salon routine
When choosing the right POS system, it was particularly important for Ulrike Hinze to find a partner that is reliable and easy to reach. She became aware of Paymash through a recommendation from a colleague. “There are many systems out there, but it was important to me to have a provider that is also present in Switzerland and is always available to provide good support,” she explains.
Added value through intelligent functions
The Paymash POS system quickly established itself as a valuable support in day-to-day business. Ulrike is particularly impressed by the clear design and the wide range of analysis options:
"The system gives me a detailed overview of my customer structure and their purchasing behavior. For example, I can see exactly how the ratio between female and male customers is developing. It's also invaluable for product queries – if a customer asks about a shampoo she bought here before, I can look it up immediately and see which product it was."
Automatic inventory management and reorder reminders also ensure that popular products are never out of stock. ‘The system notifies me in good time when I need to reorder products. This overview is really very positive,’ says the business owner.
Data-based business development
For Ulrike Hinze, statistical evaluations are a particularly valuable tool: “I like working with statistics because they help me to continuously improve my business.” The data analyses enable her to optimize the range of services in a targeted manner and to offer additional services that are precisely tailored to the business. This allows her to put together the optimal treatment program for each customer.
Successful word of mouth
Ulrike Hinze has already shared her positive experience with Paymash – just as she herself became aware of the system through a recommendation. “It's a kind of word of mouth among colleagues,” she smiles. “When something works well, word gets around.”
The story of “Schnittmenge” is an example of how modern technology and personal service can go hand in hand. With Paymash as her digital partner, Ulrike Hinze can fully concentrate on her core competence: offering her customers an extraordinary salon experience while always keeping an eye on the latest trends.
More information about Paymash and our solutions for the beauty industry can be found on our website.
