Success story Magic Max: three-storey bar relies on the Paymash POS system

At a time when hospitality businesses need innovative solutions to stay competitive, Magic Max in Wetzikon stands out as a prime example. We had the opportunity to talk to Giuseppe, the technical manager of this unique bar and billiards venue, to learn more about his business and the role of Paymash in its daily operations.

A versatile leisure offer on three floors

Magic Max is much more than just an ordinary bar. “The business is a bar with billiards. You can play billiards there. Then the bar has darts and table football. We also have chess, dice, everything that passes the time, that can be played well at the bar,” says Giuseppe, explaining the variety of the offer.

The special feature of Magic Max is its three-storey concept: on the upper floor, guests will find billiards tables; on the middle floor, there are more billiards tables, the bar and a restaurant. The former basement area, which used to house a bakery, has been completely remodeled and now houses a spacious event room with another billiards table that can be rented for private events and birthday parties.

The point-of-sale system as the central hub

With such a wide range of products on offer over several floors, a reliable point-of-sale system is indispensable. “The point-of-sale system plays a major role because we actually cover everything that concerns customer orders with the point-of-sale system. That includes collecting billiards, darts, food and drinks. And all this with several people in the evening,” emphasizes Giuseppe.

“The point-of-sale system has to run smoothly for us, so that you don't really have to study the product images much, everything is open and everything can be typed in using the product images.”

Why Paymash was chosen

For Giuseppe and his team, the decision to choose Paymash was the result of a thorough market analysis. “I looked at various systems from competitors and at some point I had to say that Paymash's price-performance ratio is good,” Giuseppe recalls. He found it particularly convincing that Paymash offered all the functions they needed without demanding excessive license fees, as he found with other providers.

What Giuseppe and his team particularly appreciate about Paymash is how easy it is to use: “I really like the fact that it is very easy to use once you have set everything up properly.” This simplicity makes it possible to quickly train temporary staff and explain the most important functions.

Flexible payment options for modern customers

Another strength of Paymash lies in the support of various payment methods. “Card payment is certainly a big part of it at the moment because a lot of people pay with cards, a lot of people pay with their cell phones, a lot of people already use Twint and even pay with their watch,” says Giuseppe, describing the current payment habits of his customers.

The speed of the transactions plays a crucial role here: “The card terminal and the option of offering card payments is very important to us. Above all, that it goes smoothly. So you can hold out a card and a second later it's booked.”

Focus on customer management

In addition to the payment processing, the Magic Max team now also uses the customer management function of Paymash: “We have now started to use the Paymash customer management function. Typing in the names of customers we know makes it easier to see afterwards that Rolf or Peter has not yet paid for this or that.”

This function is essential for keeping an overview, especially on busy evenings when several employees are taking and processing orders at the same time.

Self-service function overcomes architectural challenges

A special innovation in Magic Max is the use of the Paymash self-service function. Giuseppe explains the motivation behind it: “We have now offered the self-service function because we have three floors and from the lower floor to the upper floor there are three flights of stairs that you have to walk if you have to ask every time whether they need anything.”

The solution enables guests in the basement area to order and pay independently: “And so people can actually order and pay for their food on the lower floor using the self-service function. And we have a receipt afterwards, which shows us that someone has ordered something, so we can quickly prepare the order and bring it to the guest.”

Digital receipts for more sustainability

During the conversation, Giuseppe also discovered the option of offering paperless receipts with Paymash. This function, which generates a QR code that customers can scan with their smartphone, fits perfectly with the modern concept of Magic Max.

“That's a good idea. Okay, I'll give it a try,” Giuseppe responded enthusiastically to this suggestion. The option of still printing conventional receipts if needed, but to default to the more sustainable digital version, is in line with the company's contemporary approach.

Outlook: further optimizations planned

The Magic Max team plans to further expand the self-service function in the future. The information that various payment methods such as Twint are already supported was received with enthusiasm and will be communicated even more in the future.

Conclusion: A perfect symbiosis

The example of Magic Max impressively demonstrates how a modern POS system like Paymash can meet the specific requirements of a multi-level gastronomy and leisure complex. The combination of easy operation, flexible payment options, digital receipts, and self-service functions helps the company to offer its guests a smooth and pleasant experience.

When Giuseppe praises the sustainability of the paperless receipts, it becomes clear that Paymash not only offers business advantages but also contributes to the implementation of modern, environmentally conscious concepts. A success story that shows how technology and the hospitality industry can form a profitable partnership.

Would you like to learn more about how you can use Paymash in your business? Contact us for a personalized consultation and discover how our solutions can help your business.